When organizing an event, the most frustrating thing is when you put your heart and soul into planning everything, but people still don’t show up. Even with a great event planned, if you can’t get a high attendance rate, everything else can fall apart. We’ve got you covered, though! We create custom experiences that specialize in drawing crowds, so that your event is guaranteed to succeed!
Make Unforgettable Events
Despite how it may seem, every college or university has students who want to participate in extravagant events. By making your events engaging and unique experiences, you can attract students to participate in something they might not be able to do again.
Over-the-top and visually distinct events will give participants something to talk about for years! So, whether it’s an Escape Room, Laser Tag, or a Roller Rink, make sure your events are loud and unforgettable.
Build a Strong Reputation
What can be most damaging to an event’s attendance rate is the prior event. There are certainly times to have a cozy workshop event or a DIY / Homegrown event, but too many of these can severely damage your reputation. The worst nightmare for a university event planner can be students only knowing them as the group that gives out free stuff at lunch. Make your events special so that people will be excited about the events you plan in the future.
Bring Awareness to Your Event
Even if you have the best event in the world, everything can still fall apart if no one knows about it. For the best events to succeed, they need to be talked about. Having a strong reputation can help, but it still can’t bring students to an event they don’t know about. Social media posts, fliers, and announcements are necessary for planning any great event. Don’t skip this step when preparing, because it is the most important element that contributes to the attendance rate.
Break Up the Mundanity
For students who are disengaged with college or university, every week can feel the same. Disrupt the normal, and make it feel like something huge is just around the corner. Cause disruptions to the everyday routine in high-traffic areas. Create some chaos, and people will be sure to talk about what’s going on.
Create a Community
Everyone wants to have a sense of belonging. Even the most disengaged student will want to feel like they’re part of the community. Encourage students to step outside of their comfort zones and make deeper relationships with the people around them. When planning your event, you should consider what you can do to make students feel welcome, appreciated, and part of something bigger.
Give Students a Sense of Responsibility
Once you have someone at your event, you want to engage them, make them feel like they didn’t just attend an event, but were part of an event. If you can make a student feel just a little responsible for the success of an event, not only will you have a returning attender, but maybe even a future event planner! Events like Mobile Splatter Room, Rage Room, and Escape Rooms are perfect for engaging students beyond the ordinary.
Giveaways and Swag
Students love free things, we all do! Having something physical that a student can take home with them really can attract additional attendance. That being said, you want to attract people to the event, not just for the free shirt.
Still, having things the student can take home does boost event attendance. It also gives students something to keep and show off after the event is over, being a fond memory, and increasing the chance that more people will hear about your events. Luckily, we have lots of events that can do just this! Our DIY Tie-Dye, Create-a-Creature, and any of our Make & Take events are perfect to give the students something to hold onto.
If you or someone you know is in the college planning world and needs a partner to help plan memorable events, we can help! Contact us today to bring these outstanding experiences to your upcoming events!
