by Comedian Ben Rosenfeld
Hey there College Activities Programming Board Person! Congrats on deciding to have a comedy show at your school! Now relax and know your students will have a great time. Especially if you follow the tips below that were gained from years of performing at lots of different colleges.
Book a comedian that’s right for your school! If you’re at a religious seminary in the South, the type of comedian most students will enjoy might differ from what students at a small liberal arts college in the northeast will respond to. All the comedians that I know who perform at colleges are funny professionals who’ll do a good job in almost any environment, but watch a few comedian’s videos and try to guess the best fit. For example, Jerry Seinfeld is great, but he probably won’t be the best fit for Live at The Apollo. If you have any language or content restrictions, make sure to let the comedian know that at least one week before the show so they can plan their material accordingly. Don’t announce restrictions minutes before the show starts, when the comedian has already decided on the material they will be doing at the show!
Once you choose a comedian and a date is set a few months into the future (don’t schedule events during midterm or finals week!), start doing your online marketing, except for email blasts. Add the comedy show to your school’s calendar of events and other such places.
When it’s two weeks to show time:
– Send your first email blast. Students don’t make plans months into the future, so if you email too soon, you risk getting ignored.
– Make sure to create and put up nice looking flyers all over campus. Especially at social places like dining halls, dorm lounges and on bulletin boards outside of large lecture halls. The more students that come to the show, the better the energy, the bigger the laughs, the better time everyone has. While you can still have a great comedy show for ten or twenty students, it’ll be much better for everyone if you can get fifty or five hundred. I recommend having a minimal amount of text possible and making that font size very large. All you really need is the comedian’s photo and name, the location, and date, and clarify if there’s an admission fee or if the event is free.
Example flyer text:
Comedian Ben Rosenfeld
Fri Sep 24 @ 8pm
Scott Hall Theatre
^That’s all you need!
This is the most important and underrated part of the show. How a room gets set up for comedy makes a huge difference for how well the show goes. The best practices:
*If you can reserve a theatre or lecture hall with a stage, do that. Rooms that are alreadysetupfor performance are better than cafeterias, classrooms or multipurpose rooms because everything is already perfectly configured. If you can’t have the show in a theatre space or lecture hall with a stage, do the following:
*Make sure there’s a microphone, a spotlight and maybe even a stage.
*You have to a microphone that’s connected to working speakers. I highly recommend using a corded microphone. Cordless mics are great ideas, until something goes wrong and ruins the momentum of the show. If you insist on a cordless mic, have a backup wired mic hidden towards the back of the stage so that the comedian can quickly switch over without causingdistraction.
*If you don’t have an actual spotlight, at least make it so only the front of the room is lit. The best comedy is when the audience feels like one cohesive unit and too much lighting and being aware of other audience members will lessen this effect.
*If you’re in a multipurpose room and can’t procure a real stage, most colleges usually have little risers that are easily transportable. Even a 4’ by 8’ stage that’s a foot off the ground makes a big difference. That said, of the three requirements above, the stage is the least important.
*Focus on seating and stage arrangement
Have the seats as close to the stage as possible. A twenty-foot gap from the stage to the first row destroys energy. Plus comedy is enhanced when the audience can see the comedian’s facial expressions. The first row of seats should be no more than two feet from the front of the stage.
Assuming you’re not in a preconfigured theater space or lecture hall, minimize aisles. One long, connected row of seats is better than an aisle splitting chairs down the middle. Of course, this depends on the size of the room and specific fire codes (always follow those!) but as a general rule, connect all the seats in one row if possible.
Place the stage so the room feels wide, not long and narrow. If you’re in a rectangular room, the stage should go in the middle of the wide wall, not on the narrow wall.
Have someone from student activities guide audience members to sit in the front first. It’s much harder for a comedian when the first two rows are empty and everyone is sitting in the back. Comedy is about connection, and physical proximity enhances that connection. Don’t worry about the comedian picking on students, that happens very rarely (and usually only if students keep interrupting), this isn’t the 80s, well-behaved audience members don’t get picked on for no reason.
*Play music as students come in to grab seats. Comedy is about energy, so get the mood positive before the show starts.
*Have someone from the activities board introduce the comedian with a few words. Comedians will usually tell you exactly what to say. Keep it short and sweet.
*Make your upcoming programs announcements AFTER the comedian finishes. Reading announcements from a piece of paper before the comedy show starts kills the energy and makes the start of a show harder. Do it at the end when everyone has had a good time and wants to learn more about your hard planned upcoming events.