Whether we want to believe that spring is here or not the semester will be ending before we know it! Are you preparing for your end of the year “Big Show?” Popular concerts happening now are B.o.B, Walle, DNCE, Logic, Mac Miller, Hoodie Allen, Locash and more! Here are five tips to check off your list that will make for a successful program!
Maximize Ticket Sales
Sometimes shows don’t sell as quickly as you would like! Make sure your social media accounts are consistent with posts every day leading up to the day of the show. Ask yourself if the posts are informative; do they have the ticket sales location, price, deadline for buying tickets? Use every aspect of social media to your benefit; “Instastories” are fun and eye catching! Ask your organization members for help to spread the word. Give everyone a poster that they can hang in their dorm, ask them to repost and share Facebook and Instagram posts as well as tweets. Give away tickets during events leading up to the concert as well as make announcements about the show. Give away something fun to the first 100 students at the concert, like sunglasses, glow sticks or Tshirts! Always feel free to ask your middle agent for advice on ticket sales.
Prepare for Weather
We all know this Spring has been a little chillier than normal. Prepare for rain and yes, even snow as you plan your large concert. Do you have a back up location or a rain plan if your show is scheduled to be outdoors? What is the capacity of the indoor venue? Make sure you have a deadline on when you should make the call and create a list of everyone you need to inform, including the show attendees!
Add a Pre Concert Event
Adding a fun activity, artist or make and take item to the pre event creates a fun environment and helps with attendance. Check out Neon Entertainment’s inflatables, make and take items and variety acts for ideas!
Be Unique
Add Unique ideas to your marketing check list – Here’s a bulleted list of “not your average” locations and ways to market your concert:
– Stall Stories – Add a poster to every stall in your bathrooms
-Mirror Paint – Write Details on the bathroom Mirrors and windows of buildings
-Schedule a Flash Mob
-Chalk Art
-Host a social media scavenger hunt
-Windshield wiper flyers
-Add art work to your TVs, Jumbo Trons and Athletic screens
Enjoy Your Moment
This show was a lot of work and preparation! Make sure to take a moment to look around and enjoy the show! Pat yourself on the back for creating a fun event for your campus and make note on items for next year!
Future Programming
Are you thinking about your big event for the fall? Check out Neon Entertainment’s Trending Report, filled with new large acts every week and contact your Neon agent about availability and pricing. Neon Entertainment books college entertainment for colleges all over the country.
